Lobyco's Insights

Our team just came back from the NRF Retail’s Big Show in New York, one of the biggest and most important events for retail professionals.

With technology evolving at a rapid pace, consumers now expect tailored experiences that meet their specific needs, desires, and preferences. This means that targeted offers and personalised shopping experiences are becoming essential for building stronger customer relationships.

Loyalty programs and promotions are vital tools for businesses to strengthen customer relationships, increase retention, and drive revenue growth.

Personalisation is the process of customising services, offers, and interactions to match the specific needs, behaviours, and preferences of individual customers.

A gamification platform is a software solution that incorporates game-like mechanics—such as points, rewards, challenges, and progress tracking—into business processes to influence behaviours and improve engagement.

This Christmas season marked the first holiday collaboration between Lobyco and Foodstuffs under the New World banner, bringing exciting innovations to their loyalty program.

Gamification refers to the use of game design elements and principles in non-gaming contexts to motivate participation, improve engagement, and influence behaviours.

Samkaup has achieved considerable success with its 'Winning Christmas' campaigns in previous years, so this season, they have decided to repeat the successful formula with their Christmas Calendar. The calendar features special product bonuses and weekly themed offers.

Tokmanni has a comprehensive strategy for running and promoting their Christmas campaigns. They are focused on building and maintaining customer loyalty through engaging app features.

Customer loyalty is built on a company’s ability to consistently deliver value, reliability, and tailored solutions that meet evolving needs.

Building customer loyalty starts with understanding its core elements. Customer loyalty is the long-term commitment clients have to a business, driven by the consistent value they receive and the trust that’s established over time.

Customer loyalty is vital for long-term business success. It enables companies to focus on strengthening existing relationships rather than constantly acquiring new customers.

Welcome to our series ‘Winning Christmas’, where throughout December, we’ll spotlight some of our clients and show how they use our solutions and technology to stand out and succeed in this busy season. Each week, we’ll provide insights into the features our clients leverage to win Christmas.

The most direct cause of customer loyalty is a business's ability to deliver tangible value at every touchpoint, supported by a strong digital strategy that optimises the customer experience.

Inflation is an uncertainty–especially for consumers and retailers. Why is becoming more digital as a retailer so important, and how can targeted, personalised promotions help you raise your customer loyalty.

Our team recently participated in The BIG Handshake (TBH) in Amsterdam, a must-attend event for loyalty experts and retail professionals.

What is customer engagement, and why is it crucial for your business? Read our insights and learn strategies on how to keep your customers engaged in your business.

Self-Checkout has been around for some time. But how did it start in the UK back in the early 2000s, and why is it still important for retailers today.

In RETHINK Retail’s latest report, "Shopper-Driven Innovation: The Next Wave of Grocery Trends," Lobyco is proudly featured for our pioneering approach to digital transformation in the retail space.

The 2024 Asia Pacific Loyalty Conference, held in Australia on the 7th & 8th of August, was a remarkable event bringing together loyalty professionals from around the globe.

At Shoptalk Europe 2024, held in the vibrant city of Barcelona from 3-5 June, our team had the incredible opportunity to immerse themselves in the latest advancements and trends shaping the future of retail.

As we reflect on our transformative experience at Shoptalk 2024 in Las Vegas, it's clear that the future of retail is intricately linked with advancements in artificial intelligence (AI).

On average, customers spend 17% more in weeks they win a game, driven by 22% more trips, and 9% more even in weeks where they lose a game (compared to weeks they do not play).

Lobyco’s participation in the Loyalty Summit CXM was a significant opportunity to explore the cutting-edge trends and technologies shaping the future of customer loyalty.

Once a customer makes it to the self-checkout kiosk, the opportunity to engage them has already passed by, hasn’t it? They’ve finished their shop and they’re out the door. Job done. Right? Wrong! We say the moment a customer is about to leave is the perfect moment to convince them to come back.

Our dedicated team at Lobyco - Martina, Zack, and Galyna - had the privilege of attending the Retail Forum Madrid 2024, an event that has proven to be a pivotal moment in shaping the future of the retail industry.

Tokmanni is a Finnish retail company founded in 1989, and headquartered in Mäntsälä. It is one of the largest and best-known discount retail chains in Finland, with 196 physical stores currently open across the country

At Lobyco, our goal is to elevate the customer experience, offering consumers added value and rewards that promote loyalty, improve checkout efficiency, and enhance quality

To support the world renowned Davlik Fish Festival, Samkaup and Lobyco joined forces to orchestrate a self-checkout setup and fine-tune the physical infrastructure of their local store to ensure seamless operations in the midst of the festival.