Insights

Lobyco's Insights

Keep up to date with the latest industry news & trends or watch a recording of one of our thought provoking webinars

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Retail Loyalty Personalistion Gamification Agentic AI
August 9, 2025
5
min read

The Loyalty Engine

As retail customer expectations continue to rise, loyalty matters more than ever. Brands must embrace the key tenets of modern loyalty strategies to engage with customers in the ways they deserve.
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Loyalty
Promotions
App
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Loyalty Retail Emotional Transactional
August 2, 2025
5
min read

Balancing Emotional and Transactional Loyalty in Retail

In today’s fast-paced, choice-saturated retail environment, loyalty is no longer just about points and promotions. Shoppers expect more — not just rewards for their purchases but recognition, relevance, and real connections.
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Loyalty
Promotions
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Gartner Market Guide Loyalty Program Vendor
June 25, 2025
5
min read

Lobyco featured in Gartner’s Market Guide for Loyalty Program Vendors

We are very excited to be included in Gartner’s 2025 Market Guide for Loyalty Program Vendors.
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In The News
Loyalty
Promotions
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Gamification Retail Loyalty Program
June 17, 2025
5
min read

The Power of Gamification in a Loyalty Programme

Having a successful loyalty programme is a pivotal part of running a business as a retailer. Loyalty programmes are structured initiatives that incentivise customers for their ongoing engagement.
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Loyalty
Promotions
App
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Loyalty Promotions APAC Retail
June 13, 2025
5
min read

NRF APAC 2025 Insights: The End of the Anonymous Customer

We had a fantastic time at NRF in APAC, where we got to connect with some of the sharpest minds in retail in the Asian-Pacific area. Our team came back with some amazing insights on how the world of retail in shaping in the moment.
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Loyalty
Promotions
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Shoptalk Loyalty Promotions Personalisation Gamification Retail Media
June 12, 2025
5
min read

Shoptalk Europe 2025 Insights: Personalisation & Loyalty

We had some amazing days in Barcelona being a part of Shoptalk Europe 2025. Our team came back with a lot insights after many good conversations with leading retail experts.
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Loyalty
Promotions
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AI grocery retail loyalty customer engagement
May 9, 2025
5
min read

AI-Powered Grocery Loyalty Shopping: Enhancing Customer Engagement and Retention

By leveraging AI tools, retailers can deliver personalised experiences, optimise product recommendations, and provide real-time rewards based on individual customer behaviour.
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Loyalty
Promotions
App
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Personalisation grocery retail loyalty program
May 5, 2025
5
min read

What is Personalisation?

Personalisation is the practice of tailoring products, services, and experiences to meet the specific needs and preferences of individual customers. It involves using customer data and insights to create relevant, customised experiences across multiple touchpoints.
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Loyalty
Promotions
App
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AI Personalisation Customer Engagement Loyalty
April 8, 2025
5
min read

AI Personalisation Marketing: Revolutionising Customer Experiences

AI personalization marketing is revolutionising how brands engage with customers by providing tailored experiences that resonate on a deeper level.
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Loyalty
App
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Upcoming webinars

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Previous webinars

Webinar: Personalization - Lobyco

Why Personalization will Always Matter

This webinar explores the benefits of personalization for retailers and its positive impact on consumer behavior.
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Webinar splash with title and speakers Jan and Asger

Gamifying the Loyalty Experience

Discover how gamifying the customer loyalty experience offers deeper consumer relationships and drives participation.
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Webinar splash with title and speakers Anders and David

Loyalty Amidst Economic Uncertainty

Learn how retailers can balance margins alongside those discounts customers love.
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Webinar splash with title and speakers Ole and Susie

AI in Grocery Retail

With the rise in AI, learn how grocery retailers can fuel digital experiences that enhance the CX.
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Loyalty Retail Personalisation Gamification
August 5, 2025
5
min read

How Can Loyalty Apps Nurture Belonging?

The success of a loyalty app today requires looking beyond simple metrics. It’s not just about bigger baskets or increased visit frequency; it’s about how the experience makes customers feel.
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In The News
Loyalty
Data-Driven Loyalty Grocery Retail Sustainability
July 30, 2025
2
min read

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors but they don’t want to do it alone; they want retailers to take some responsibility, too.
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In The News
Loyalty program membership digital app
July 8, 2025
5
min read

Lobyco partners with Southern Co-op

Lobyco partners with Southern Co-op to enhance their digital membership experience through a new, engaging loyalty app.
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Loyalty
Promotions
Gamification loyalty grocery retail
May 21, 2025
2
min read

Aisles Abroad: How Samkaup won shopper loyalty through gamification

Groceries and games can be a winning combo for boosting customer loyalty, Samkaup has found.
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In The News
Loyalty
Clients
Central Co-op loyalty programme
May 5, 2025
2
min read

Lobyco partners with Central Co-op

‍Lobyco partners with Central Co-op to enhance their digital presence through a new, engaging Membership experience.
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In The News
In The News
In The News
Lobyco Union Coop loyalty gamification personalization
March 24, 2025
5
min read

Lobyco partners with Union Coop to digitalize loyalty program

Lobyco partners with Union Coop in Dubai to bring a new loyalty program with features like gamification and personalisation.
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In The News
Loyalty
Loyalty Awards gamification, loyalty, personalization
February 4, 2025
2
min read

International Loyalty Awards 2025

We are proud to announce that our clients, Profi and Calgary Co-op, have been nominated as finalists for the International Loyalty Awards 2025!
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Loyalty
Clients
App
The Changing Face of Grocery Customer Engagement
December 2, 2024
2
min read

The Changing Face of Grocery Customer Engagement

Gone are the days of paper flyers! Today’s customers demand much more, and grocers must turn to digital media strategies in order to keep up with their expectations.
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Lobyco Partners with Foodstuffs
November 12, 2024
3
min read

Lobyco partners with Foodstuffs to advance clubcard with a new currency-based rewards and benefits programme across New World

The collaboration will revamp New World's Clubcard programme with a streamlined, easy-to-understand reward structure, enhanced by exciting, interactive elements designed to boost customer engagement.
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In The News
Lobyco and Profi Partnership
October 8, 2024
3
min read

Lobyco and Profi expand partnership to enhance customer engagement

Lobyco, the global leader in grocery loyalty programs, today announced an expansion of its partnership with Profi, one of the leading food retailers in Romania.
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In The News
Grocery Survey Report - Lobyco - 2024
3
min read

Lobyco Survey: U.S Grocery Shoppers Crave Personalization and Gamification

COPENHAGEN, Denmark – 17 September, 2024 – Lobyco, the global leader in grocery loyalty programs, today announced the results of its inaugural 2024 Grocery Pulse survey, which examined U.S. consumers’ experience with grocery loyalty programs, technology, and engagement methods.
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In The News
Lobyco partners with AUR
August 21, 2024
1
min read

Lobyco partners with AUR

Lobyco partners with Australian United Retailers Ltd. (AUR).
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Calgary Co-op
June 10, 2024
1
min read

Loyalty360 Q&A with Calgary Co-op on Rebuilding and Digitizing the Brand’s Loyalty Program

Calgary Co-op is rebuilding and digitizing its loyalty program to enhance customer engagement and provide personalized experiences.
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In The News
Stars
May 29, 2024
1
min read

Loyalty360 Reads: Lobyco and Calgary Co-op Provide Customers with Gamification and Personalization

Lobyco and Calgary Co-op have teamed up to enhance their loyalty program through gamification and personalization.
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In The News
Landscape
May 22, 2024
1
min read

Calgary Co-op refreshes loyalty app

Calgary Co-op has refreshed its loyalty app, introducing new features designed to enhance customer engagement and provide personalized offers.
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Boat
May 21, 2024
1
min read

Lobyco expands partnerships with Calgary Co-op

Lobyco is expanding its partnership with Calgary Co-op to enhance their membership program.
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In The News
Calgary Coop logo
May 21, 2024
2
min read

Calgary Co-op expands membership program

Calgary Co-op is enhancing its membership program with exciting new benefits! This expansion includes increased discounts, personalized offers, and a focus on community engagement.
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In The News
Vegetables in grocery store
May 1, 2024
2
min read

How to Make Your Customer Loyalty Program Pay for Itself

Grocery retailers can now turn their loyalty programs into self-sustaining assets! Learn how to leverage mobile apps, advertiser funding, and digital engagement to reduce costs and boost customer loyalty.
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In The News
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