COPENHAGEN, Denmark – 24/3-2025 – Lobyco, the global leader in grocery loyalty programs, today announced its partnership with Union Coop, one of the largest consumer cooperatives in the United Arab Emirates. Lobyco will help Union Coop transform into a mobile-first retailer and modernize its membership experience with personalization and gamification.
“Lobyco stood out from the crowd due to its unmatched expertise in the grocery industry,” said Mohamed Al Hashemi, CEO at Union Coop. “Their platform is elegant, agile, and accessible for all users—even those who don’t claim to be tech-savvy. Our shoppers count on us to deliver value through timely promotions and a pleasing shopping experience; Lobyco has helped us raise the bar of customer service.”
In 2023 alone, 147 new grocery retailers opened in the UAE. With Emirati shoppers prioritizing value and convenience, they can easily shop around if one store no longer meets their needs. Union Coop’s new loyalty program sharpens its competitive edge in a market rife with competitors in formats ranging from hypermarkets to convenience stores. Key features include:
- Personalized offers, curated to niche audience segments and designed to reward shoppers for their business and make them feel appreciated.
- Gamified rewards, which enrich customer engagement and are available every week to encourage store visits.
“Union Coop is renowned for its consistency, product quality, and insightful understanding of its clientele,” said Ole Buch, CEO at Lobyco. “This loyalty platform commemorates the next chapter of Union Coop’s business evolution and underscores its commitment to support its local community. We look forward to partnering with the Union Coop team as they achieve continued success.”
Looking ahead, Union Coop plans to expand its partnership with Lobyco to enhance continuity and introduce new customer-centric features as part of a strategic three-phase launch.
About Lobyco:
Lobyco builds engaging loyalty, promotions and checkout propositions for retailers around the world. The company’s versatile and valuable marketing toolkit powers targeted and personalized customer engagement, unlocking superior experiences that keep shoppers coming back for more. Lobyco’s solutions are enriched by gamification, continuity and self-checkout to ensure the customer remains at the centre of the relationship. With grocery clients in North America, EMEA and APAC, Lobyco is precisely tailored to work with grocers, grow their share of wallet and unlock new revenue streams.
