Gone are the days of paper flyers! Today’s customers demand much more, and grocers must turn to digital media strategies in order to keep up with their expectations. Although it may seem overwhelming at first, there are several strategies grocers can use to stay ahead. The following article offers a deep dive into approaches like end-to-end loyalty programs, retail media, and optimized checkout experiences.
To discover how to remain competitive in the market and foster long-lasting customer loyalty, read the full article here.