As brands, retailers, and marketers look to build deeper relationships with shoppers in a digital-forward world, they must go beyond typical discounts to effectively create an emotional connection that keeps customers returning for more.

The rise of gamification makes customer loyalty interactions engaging, personalised, and rewarding all at once. Join Lobyco CEO, Jan Madsen, and Head of Product, Asger Fallesen, as they delve into how gamifying the customer loyalty experience offers deeper consumer relationships and drives participation, leading to increased sales and an effective loyalty strategy.

‍