Born from retail.
Building the future of loyalty.
With deep retail DNA, Lobyco Nexus is the AI-powered loyalty and promotions platform that turns everyday shopping into personalised, profitable relationships.
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Trusted by industry-leading retailers worldwide
What retailers achieve with Lobyco
Make loyalty your strongest competitive advantage
Lobyco Nexus is the AI-powered, real-time loyalty and promotions platform that turns every customer touchpoint into measurable growth.
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Promotions & Gamification
Offers, games and challenges that turn everyday shopping into engagement, bigger baskets and repeat visits.
Learn more Orchestration & Real-Time
Real-time triggers and orchestration that react to every customer action, in the moment.
Learn more AI-Powered Personalisation
AI-driven offers and content tailored to each member, automatically.
Learn more Branded App Experience
A fully white-labelled app experience, built and hosted on your own brand.
Learn more
An innovative AI-powered loyalty and promotions platform
AI is embedded into every part of Nexus, to help you automate campaign creation, analytics, and grow your loyalty programme.
AI Genie is your digital data analysis colleague. Ask in plain language, follow the thread on what is driving performance, and get a clear answer back with the visuals behind it.
Take your personalisation game to the next level with AI-powered 1:1 relevance. Your customers will get the right incentive, in the right moment, tailored to them.
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Don’t just take it from us…
Our clients and their success stories
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"As Marketeers, we are always challenged so hard on showing return on investment, and that is not always easy to do. But this partnership with Lobyco is really going to make that direct link between what we deliver to our customers, and the impact that it actually makes."
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When we researched the market and looked at what Lobyco has to offer, it was the perfect solution to what our members had asked for. Everything that is in the toolkit is exactly what our members wanted. It's been a brilliant collaboration with like-minded people and like-minded solutions.
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We chose to collaborate with Lobyco as we are a hypermarket and grocery retailer organisation, and one of Lobyco’s expertises is developing very strong loyalty programmes across different continents. We want to enhance the customer experiences and to drive our growth even further.
API-first, and built for the stack you already have
Your CRM or CDP, e-commerce, point of sale, payments and identity systems feed into Nexus through standard APIs. It runs alongside what you already have rather than replacing it, and it is modular, so you can start with one part and add the rest.
Loyalty That Fits Your Industry
One platform. Tailored experiences across retail, pharmacy, department stores, and more.
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Here's how retailers grow
with Lobyco
For Marketing & Loyalty
Launch and personalise campaigns without waiting on a developer, and see what each one earned the same week.
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For Tech & Development
A modular, API-first platform that plugs into your existing retail stack.
Certified architecture, security and assurance
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For Product
Reward members in real-time and nudge them towards your desired behaviour.
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For Finance
Relevance instead of blanket discounting, with the cost and liability of every incentive visible before you commit.
Certified architecture, security and assurance
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Frequently asked questions
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