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The Union Coop Journey

Union Coop Case Study
•
8
min read

The Solution

Union Coop were looking to get going with their own loyalty program. They were looking to enhance the customer experience and using it to drive their growth themselves. It’s the first time Union Coop digitalises their loyalty program, and with two main businesses in grocery retail and in shopping malls, they hope to make their business more relevant to for the future.

The Solution

It’s the first time Union Coop digitalises their loyalty program, and with two main businesses in grocery retail and in shopping malls, they hope to make their business more relevant to for the future.

They were looking to enhance the customer experience and using it to drive their growth.

They were looking to enhance the customer experience and using it to drive their growth.

They were looking to enhance the customer experience and using it to drive their growth.

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Sanjay Patney is the Chief Marketing Officer at Union Coop. He has been the CMO of the cooperation since 2024.

"Lobyco’s expertise lies in developing very strong loyalty programs for a number og retailers across different continents. The collaboration with Lobyco has been excellent, and there has been to hiccups in collaborating and cooperation."

Mohamed Al Hashemi is the Chief Executive Officer at Union Coop. He has been the CEO of the cooperation since 2023.

"We decided to go with Lobyco for many reasons, but primarily the level of depth in the applications itself, the knowhow of the application, and most importantly it’s coming from retailers to retailers."

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We chose to collaborate with Lobyco as we are a hypermarket and grocery retailer organisation, and one of Lobyco’s expertises in developing very strong loyalty programs across different continents. We want to enhance the customer experiences and to drive our growth even further.

Sanjay Patney

Chief Marketing Officer

Union Coop was founded in 1982 and is one of the largest consumer cooperatives in the United Arab Emirates. It operates 27 hypermarket branches and eight shopping malls, all located in Dubai.

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