It’s the first time Union Coop digitalises their loyalty program, and with two main businesses in grocery retail and in shopping malls, they hope to make their business more relevant to for the future.
Congratulations to our client KNB, for a record-breaking week in Greenland
Our client, Kalaallit Nunaanni Brugseni in Greenland, achieved record-breaking revenue across its entire chain, hitting the highest weekly revenue in Brugseni’s history. They shattered all records on Black Friday and during Black Week, reaching their highest traffic levels, both in terms of customer flow and activity across all their digital marketing channels.
This success is the result of several strategic efforts by Brugseni. By combining Black Days offers with the launch of their Christmas Calendar, Christmas Scratch Card Game, several digital vouchers in the Brugseni app, along with local “Yes, please” offers through local, targeted promotions initiatives, they were able to surpass all previous records for KNB.
In addition to the revenue milestone, KNB also achieved the following:
• The highest number of unique members ever in the Brugseni app, with 19.2% more members in the app compared to the same periodlast year.
• The most catalogue views across their digital channels, both on the website and in the Brugseni app. Traffic nearly doubled, along with the number of users who viewed their promotional catalogues.
• The highest engagement ever in digital games and vouchers in the app. Increased user activity within the app led to higher average purchases and engagement in-store.
This is a prime example of how leveraging various online features during holidays and special promotional events can drive concrete results and in-store engagement.
