It’s the first time Union Coop digitalises their loyalty program, and with two main businesses in grocery retail and in shopping malls, they hope to make their business more relevant to for the future.
Simon Kennedy joined Foodstuffs North Island in April 2019 as Chief Digital Officer, and has a big role in implementing the new partnership between Lobyco and Foodstuffs.
"We want to offer a great experience across all our channels at all times, meeting our customers wherever they are. This is about us earning their trust so we can give back to them in terms of a more relevant, engaging experience. This approach not only benefits our customers but also reinforces our commitment to them—and that is what loyalty is all about."
Dominic Quin is Foodstuffs NZ Group General Manager leading the national Marketing, Branding and Communications department, serving both Foodstuffs North Island and Foodstuffs South Island.
"One of our challenges was that our member-owners didn’t have the ability to connect with their customers through digital channels and engage at key decision-making moments for the customer. Now, with this new platform, our members can connect directly with our customers."
Simon Kennedy
CDO, Foodstuffs North Island
