Simon Kennedy joined Foodstuffs North Island in April 2019 as Chief Digital Officer, and has a big role in implementing the new partnership between Lobyco and Foodstuffs.
“We want to offer a great experience across all our channels at all times, meeting our customers wherever they are. This is about us earning their trust so we can give back to them in terms of a more relevant, engaging experience. This approach not only benefits our customers but also reinforces our commitment to them—and that is what loyalty is all about.”
Dominic Quin is Foodstuffs NZ Group General Manager leading the national Marketing, Brandin gand Communications department, serving both Foodstuffs North Island and Foodstuffs South Island.
"One of our challenges was that our member-owners didn’t have the ability to connect with their customers through digital channels and engage at key decision-making moments for the customer. Now, with this new platform, our members can connect directly with our customers."
Gunnar Egill Sigurðsson
CEO, Samkaup
Samkaup was founded in 1998 and is one of the leading grocery retailers in Iceland with more than 25% market share and a cooperative owner structure with thousands of members.
The decrease in conventional media channels alongside with changing consumer demands towards digital trends made Samkaup look for a solution that could make them the digital leader in grocery retail on Iceland and get them closer connected to their customers.
Through their longstanding partnership with Coop Danmark, Samkaup saw the great results that Lobyco delivered in Denmark and so they decided to choose Lobyco as a strategic partner to empower them during their digital transformation.
40%
of all member transactions were made through the app, after 3 months
Samkaup made the strategic decision to partner with Lobyco on digitalizing their loyalty program, and making it available through an app for all of the Icelandic population. Leveraging different digital services Samkaup sought to incentivize re-purchases in their retail stores and make the shopping experience fun and frictionless.
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At the beginning of 2021, Samkaup publicly launched their new customer loyalty app which quickly realized great success.
The partnership with Lobyco enabled a quick time to market for Samkaup’s new app, and insights into specific details on how other retailers have successfully launched digital loyalty programs.
This new digital loyalty proposition changed the retail game in Iceland through enabling bonus for all members on all purchases, boosted with attractive digital offers, as well as other fun and engaging features. In the near future, Samkaup will introduce lots of new features in the app, that are all targeted at increasing the value for their loyal members.
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Gísli Tryggvi Gíslason
Director of digital at Samkaup
