As retailer with members, we collect a lot for data. Often retailers have not found a good way to return this data to their customers while delivering value. But with LobyCo’s CO2 solution you will be able to return value to the user based on their own data.
By examining the end user purchases, both historical and in real time the LobyCo CO2 tracker is able to give the user a detailed overview of what their CO2 footprint is and how it’s distributed across 8 different food categories.The user has the possibility to drill down into each category to see how it’s distributed. The tracker works in real time and can give your customers and instant feedback on how their purchase effects the climate.
Alongside of the CO2 footprint calculations, your customers will also able to commit to weekly habit challenge. The end user are guided to change their food habits to reduce their CO2 footprint.
Take responsibility for the climate while also giving back to customers.
Increase awareness about customers CO2 footprint.
Show customers how to improve their CO2 footprint.
Utilize the purchase data and offer it back to customers.
Coop Denmark has succeed in getting 25% of the monthly active app users to give their consent to use the CO2 feature.
