Many grocers and their customers aren’t thrilled with the current array of loyalty programs.
Evolving loyalty programs still seek winning solution.
The value exchange is missing. Grocers may see how loyalty programs benefit shoppers, they’re not creating and communicating that value exchange to customers.
How to do this? Our take on it is through our Five pillers of a compelling value exchange.
Loyalty programs is not new. After all, 90% of enterprise retailers offer loyalty programs and 55% of customers shop with points to save money. We, at Lobyco, tried to dig deeper and found out, that many of the grocers and their customers aren’t happy with the current choices of loyalty programs. As a result, we have taken our own take on how to fill that gap with new takes on value exchange within loyalty. In this Playbook, you’ll find insights from our Chief Commercial Officer, Anders Mittag, and our Head of Customer Success, Susie Middlemiss. Through five pillars of a compelling value exchange, you’ll be able to gather vital insights from our experience on how to fill in this gap and obtain a successful loyalty program.
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