More than half (55%) of consumers say gamification is “very” or “extremely” important in grocery loyalty programs.
41% say they would use their loyalty program more if it involved personalized coupons.
Consumers are split on checkout—38% said they preferred traditional cashiers, and 38% said they preferred self-checkout.
A strong majority (70%) of consumers are interested in having AI build a shopping list based on a photo of a recipe.
An in-depth look at the grocery industry in the United States, featuring topics including gamification, personalization, and artificial intelligence.In the summer of 2024, Lobyco connected with more than 2,100 grocery consumers across the United States to learn more about their shopping behavior, preferences, and attitudes toward technology like self-checkout and artificial intelligence (AI). Our survey findings illustrate consumers’ appetite for deeper engagement with their grocery retailers—they want more opportunities for gamified activities, are motivated by personalized offers, and expressed interest in using AI to make shopping easier. For grocery retailers, these findings reveal countless opportunities to optimize customer experiences and boost store loyalty.
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