App-Driven Retail Media

  • Research has shown Retail Media will account for 25% of the total Consumer Packaged Goods (CPG) media spend in 2026

  • We introduce you to our Triple Win concept - with mutual benefits for retailers, advertisers, and consumers that arise from mobile retail media strategies.
  • An effective omnichannel strategy not only ensures a unified shopping experience, but also significantly boosts conversion rates and fuels business growth

With the surge in retail media, grocery retailers and advertisersare increasingly leveraging mobile applications to captivate consumers and fuel revenue growth. This paper unveils the substantial benefits of mobile apps and delivers a strategic roadmap for retailers to seize the retail media opportunity.

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