About us

Board of Directors

Lobyco's Board of Directors consists of industry experts with extensive know-how from leading international organisations, including retail and software companies

Chairman ∣ CEO Coop Denmark

Kræn Østergaard Nielsen

Passionate about transforming businesses by bringing people and technology together with a relentless focus oncustomer experience, value creation and execution.

+15 years with executive management positions within retail, other industries and a background as Mckinsey consultant

Deputy Chairman ∣ Executive Vice President, Group CFO

Thomas Brebøl Christensen

Coop Denmark is one of the largest Retailers in Denmark. with more than 40.000 employees and a share of 1/3 of the danish grocery market.

Member of the board ∣ Founder of Umbraco

Niels Hartvig

Umbraco is a global software company, an open-source Content Management system (CMS) platform with 730,000 currently active installs globally.

“It’s very gratifying to help unique Danish software achieve a global reach. I see great potential in Lobyco, and I look forward to being able to contribute to the company establishing itself internationally.

Member of the board ∣ Chief Client Officer at dunnhumby

Marc Fischli

dunnhumby is a London-based analysis and advisory firm for many of the world’s leading retail chains. In Denmark, the firm works closely with Coop.

“The demand for rolling out effective, digital communication channels to customers is massive among chains in every industry across most of the world. Lobyco’s has a solid track record in this regard, which is why the potential is so great.