CASE

From printed vouchers to a modern, digital loyalty platform

Powering a qualitative revolution of one of Europe's fastest-growing retailers

Profi

Profi is one of Romania's leading grocery retailers and is the country's no. 1 employer. In one of the fastest developing retail markets in Europe, Profi strives to deliver value for its customers through its distinctive Romanian heritage and a fundamental understanding of local needs and wishes. Profi operates a multi-banner business and rapidly expands its national footprint, with over 1,580 stores already serving one million daily customers.

With swiftly evolving customer needs and adventurous business ambitions, Profi was keen to develop a market-leading digital platform to complement its physical store assets and innovative concepts.

Top Executives on

Profi’s digital ambitions

Solution

Profi brought Lobyco on board in 2021 to develop their strategic loyalty platform ensuring they could tap into strong retail expertise in Lobyco to develop their full loyalty proposition and reap the benefits of an integrated platform to engage and keep their customers coming back. The joint teams built the roadmap to ensure we bring exciting and value-adding services to Romania shoppers, whilst delivering strong business benefits based on building real sales impact for stores.

The app was launched first to its employees in January 2022, followed by a public launch in April 2022.

Profii app promo image

Results

The small-scale internal launch in early 2022 went viral as word spread of the new app and the benefits employees and customers could access. By the time the public launch happened in April 2022, member sign-ups were nearing their target for 2022.

8 months post-launch Profi have seen sign-ups x4 of expectations and the app already driving customer engagement through its unique and connected capabilities as customers are receiving special offers and enjoying unique games on the app.

Business results are showing in the basket sizes of members now using the app are 70% higher

1,000,000

member sign-ups in 8 months

70%

higher basket size for app using members

Customers & staff reactions

Watch Daniel Hodjar, Store Manager of Profi Apex in Timisoara, explain how the new app was received in the stores by staff and customers, and what the gains and challenges have been so far.

How you benefit from our client experiences

Collaborative development based on real feedback
For other retailers by a retailer building on many years of experience to benefit from.

Proof of value for +3 years with real grocery retailers
Coop started their transformation from an analog member organization and is now a digital frontrunner in the industry.

Improvements and new features every month
By constantly working on improving the customer experience new features regularly see the light of day.

Let us help you create and maintain customer engagement across all touchpoints in retail.