About us

The board of directors

Lobyco's Board of Directors consists of industry experts with extensive know-how from leading international organizations, including retail and software companies. 

Kræn Østergaard Nielsen

CEO Coop Denmark
Passionate about transforming businesses by bringing people and technology together with a relentless focus oncustomer experience, value creation and execution.

+15 years with executive management positions within retail, other industries and a background as Mckinsey consultant

morten holm christiansen

Morten Holm
Deputy Chairman

CIO/CTO at COOP Denmark.
Coop Denmark is one of the largest Retailers in Denmark. with more than 40.000 employees and a share of 1/3 of the danish grocery market.

A.P. Moller - Maersk
Head of New Ventures and Head of Finance and Transformation IT Delivery

Niels Hartvig

Niels Hartvig
Member of the board

Founder of Umbraco
Umbraco is a global software company, an open-source Content Management system (CMS) platform with 730,000 currently active installs globally.

"It's very gratifying to help unique Danish software achieve a global reach. I see great potential in Lobyco, and I look forward to being able to contribute to the company establishing itself internationally.

Marc Fischli
Member of the board

Chief Client Officer at dunnhumby
dunnhumby is a London-based analysis and advisory firm for many of the world’s leading retail chains. In Denmark, the firm works closely with Coop.

“The demand for rolling out effective, digital communication channels to customers is massive among chains in every industry across most of the world. Lobyco’s has a solid track record in this regard, which is why the potential is so great.