About us

The method behind the magic

For retailers by retailers

Behind Lobyco is Coop – Denmark’s leading consumer goods retailer with more than 1.200 stores across Denmark. What started as an ambitious plan for its membership program, which currently is also the second largest one in Denmark, Coop has now redefined the shopping experience in their stores.

Lobyco is a proven, powerful white-label customer loyalty platform for retailers by retailers. Lobyco is the backbone of Coop's digital ecosystem and enables the retailer to boost customer loyalty. Further, Lobyco not only uses gamification as a driver to increase customer penetration, but it also includes the ability to create a frictionless shopping experience.

Coop started their transformation from an analog member organization to a digital frontrunner more than 5 years ago and are constantly innovating on their app which caters not only for their own 1,8 million users but now also to other retailers that want to increase customer loyalty and boost repeat purchases from their customers.

Meet The Team

Behind Lobyco is a dedicated team with many years of experience within retail.

Executive management team

Jan Madsen

CEO
Chief Executive Officer

Anders Mittag

CCO
Chief Commercial Officer

Ole Buch

CTO
Chief Technology Officer

Thomas Finnerup

CFO
Chief Financial Officer

Presale & Business Development

Bohdan Makohin
Presales Architect

Marcus Hecht Henriksen

Head of Strategy & Analytics

Jesper Tofte Soeegaard
Jesper Tofte Søegaard

Senior Customer Success Manager

Simon Andersen

Senior Strategy Consultant

Jiaming Tan

Marketing Student Assistant

Piet van de Mosselaar

Strategy Consultant

Susie Middlemiss

Head of Customer Success

Simon Færch

Head of New Business

Mikkel Nørreslet

Digital Marketing Manager

Technology management

Sannie Madsen

Head of Situation Management

Lotte Lund Larsen

Head of Customer Integration

Christian Sørensen

Head of Product

Søren Westh

Head of Customer Integrations

Mia Thiesen

Head of Product

Asger Fallesen

Head of Product

Roman Lytvyn

Lead Platform Architect
Data & AI

Piet Haarbo

Lead Cloud Architect

Anders Mondrup

Head of Product

Kalle Stenbæk

Head of Product

Ole Luntang

Head of Product

Human Resources

Birgitte Rask

Head of HR

Anne Torp Nielsen

HR Development Consultant

Danièle Bressan

HR Development Consultant

Finance

Jakob Kaaber

Business Controller

Lesya Rykhalska

Project Controller

Design

Henrik K. Retlev

Head of Design

Jacob Hougaard

Design System Lead

Stine Ursin

Graphic & Digital Designer

Stefan Klindt

Digital Design Student

Cailín Mac Cormaic

UX Student Helper

User Experience

Isabella Frank

User Experience Designer

Silas Özaltin

User Experience Designer

Simon Blitz

User Experience Designer

Karina Kvamm

User Experience Designer

Jesper Christensen

User Experience Designer

Sara Langvad

User Experience Designer

Liv Arent Kirknel

User Experience Designer

Anne Sofie Fribert

UX Student Helper

Scrum Masters

Khrystyna Zachkovska

Scrum Master

Yuliia Koval

Scrum Master

Lyudmyla Susidyk

Scrum Master

Ole Schmidt

Scrum Master

Iryna Dyachenko

Scrum Master

Madalina Moroianu

Scrum Master

Olena Mulyk

Scrum Master

Volodymyr Pirozhyk

Scrum Master

Ruslan Pankiv

Scrum Master

Ruslan Bilyi

Scrum Master

Product owners

Lisa Drage

Digital Project Manager

Søren Laursen

Product Owner

Nicolai Hede Nielsen

Product Owner

Romana Legedza

Product Owner

Sebastian Tatu

Product Owner

Kristine Kornum

Product Owner

Michael Roland

Product Owner

Dorthe Lindahl

Product Owner

Thomas Hannberg

Product Owner

Jens Christian Nielsen

Product Owner

Quality Assurance

Orest Harasym

Automation QA

Iryna Volodko

QA

Pavlo Berdnyk

QA

Nataliya Chudinova

QA

Oksana Fedorinina

QA

Sofilia Ishchenko

QA

Anton Pompa

QA

Halyna Khimka

QA

Markian Hot

AQA

Oksana Hrondzal

QA

Roman Bardachev

QA

Alexandru Ganescu

QA

Mykhaylo Snezhyk

QA

Security

Johnny Thomsen

Lead Technology

Rasmus Barner

Information Security & Compliance Lead

Oleksandr Tsupanych

DevOps

Roman Losayanovych

DevOps

Henrik Bacher

DevOps

Igor Rog

DevOps

Ruchi Singh

Security

Cloud Operations & Services

Thomas Krüger

Service Delivery Manager

Bjarne Hansen

DevOps

Mike Nielsen

Support Engineer

Maryna Bilousova

Support Engineer

Nataliia Kekosh

Support Engineer

Data Science & Engineering

Andriy Muzychuk

Data Science

Ihor Rudyk

Data Architect

Zoltan Orban
Zoltán Orbán

App Analyst

Zoltan Orban
Taras Vovk

Data Engineer

Zoltan Orban
Sofiia Oleskevych

Data Engineer

Zoltan Orban
Bohdan Pankiv

Data Engineer

Zoltan Orban
Vladyslav Orlov

Data Engineer

Zoltan Orban
Nazar Latskiv

Data Science Engineer

App development

Stephan Valchyshyn

iOS Developer

Oleh Zolotar

Android Developer

Vitaliy Shuba

Android Developer

Oleksandr Makhanets

Android Developer

Lars Zobbe

Android Developer

Andriy Brelyk

Android Developer

Volodymyr Verchirko
Volodymyr Verchirko

Android Developer

Victor Mykhailiv

Android Developer

Nazariy Vlizlo

iOS Developer

Oleksandr Belozierov

iOS Developer

Marian Hunchak

iOS Developer

Andriy Tkach

iOS Developer

Valeriy Kolodiy

iOS Developer

Frontend development

Pavlo Kozachuk

Frontend Developer

Yurii Soltys

Frontend Developer

Roman Havdo

Frontend Developer

Olena Peretiatko

Frontend Developer

Serhii Strutynskyi

Frontend Developer

Rostyslav Romanyshyn

Tech Lead

Backend development

Oleksandr Pshenychnyy

Solution Architect

Yurii Konovalets

Tech Lead

Ivan Misyats

Tech Lead

Illia Mazuriak

Tech Lead

Oleksandr Tymchenko

Solution Architect / Tech Lead

Mykola Piatkovskyi

Backend Developer

Nazar Pylyp

Backend Developer

Mykhailo Chernukha

Backend Developer

Anastasiia Polianska

Backend Developer

Andrii Pylypets

Tech Lead

Dmytro Tysko

Tech Lead

Andrii Yurchyk

Tech Lead

Volodomyr Nanynets

Backend Developer

Mykola Kravchuk

Backend Developer

Yuriy Stetskyi

Tech Lead

Rostyslav Burba

Backend Developer

Oleksandr Isaiskyi

Tech Lead

Roman Radzivil

Backend Developer

Iryna Atamanova

Tech Lead

Artem Bulat

Backend Developer

Dmytro Pukhir

Backend Developer

Roman Malyi

Backend Developer

Valentyn Horobets

Backend Developer

Andrii Vasylyk

Tech Lead

Vladyslav Pavliuk

Backend Developer

Nazarii Krypiak

Backend Developer

Oleksandr Nanynets

Backend Developer

Vasylyna Mykhalchuk

Backend Developer

Samuel Bartek

MarTech Student Assistant

Vlad Ozunu

Backend Developer

Valentin Cacoveanu

Backend Developer

Mihai Grigore

Backend Developer

Adrian Moncea

Tech Lead

Prioteasa Catalina-Eleonora

Backend Developer

Emil Pedersen

Backend Developer

Yurii Vasko

Backend Developer

Vasyl Shevaha

Backend Developer

Let us help you create and maintain customer engagement across all touchpoints in retail.